![]() Your CNN account Log in to your CNN account “As we continue in our mission to lead industry innovation and optimize our portfolio for the future, I’m excited that we can play a role in bringing to life Scott’s vision to deliver something new to the hard seltzer space.”ĬNN Business’ Jordan Valinsky contributed to this report. “Scott is incredibly connected to his fans and what’s new and next in culture,” Anheuser-Busch president of Beyond Beer Fabricio Zonzini said in a written statement. Scott, for his part, has been riding high on the success of his 2020 promotions since his Fortnite concert deal with video game developer Epic Games set an all-time concurrent views record for the platform with more than 12.3 million viewers.Īnd Scott’s October partnership with Mcdonald’s on its limited Travis Scott Meal promotion caused some of the burger maker’s locations to run out of supplies. Sales of those brands have been a bright spot for the brewer after the pandemic shut down bars and restaurants, which crushed beer sales. Nielsen said that White Claw remains the top-selling beverage, with Truly Hard Seltzer in second place, Bud Light Hard Seltzer in third and Corona Seltzer in fourth.Īnheuser-Busch already sells Bon & Viv, Social Club Seltzer, Natty Light Seltzer and Bud Light Seltzer. If you're new to Drizly, you can use the code "HELLO" to save $5 off your first delivery.Rapper Travis Scott and Anheuser-Busch's new Cacti agave-spiked seltzer is set to go on sale in spring 2021. Nine-packs will typically cost around $19 or more on Drizly while 25 oz. You can check CACTI's website to see local stores carrying the drink. All in all, CACTI is a decent hard seltzer with a unique aftertaste that could make it a "must have" beverage in summer 2021. Yet celebrity aside, CACTI's design and it's pineapple edition could give it staying power on shelves. Once you separate the drink from its celebrity endorsement, the taste is pretty unremarkable. This doesn't make it a bad drink, however, but - just like other Scott endorsements - this drink may be confined to a moment in time. If anything, it's somewhere between average to good. This meant you could (before it all sold out) grab everything from $45 CACTI coasters to $70 CACTI shorts.Īlthough the CACTI experience has interesting elements, it doesn't particularly stand out from other popular seltzers. Just like with Scott's McDonald's meal, the rapper also dropped a line of merch to promote his latest endorsement. While there was nothing out of the ordinary about the meal - a Quarter Pounder meant to be ordered with Sprite and BBQ sauce for fries - it spurred a litany of memes on TikTok (I, admittedly, was "sent by Cactus Jack" to McDonalds to try the meal). The latter endorsement caused lengthy lines and stock shortages at McDonald's during fall 2020. ![]() ![]() Over the years, Scott has held Fortnite virtual concerts, made shoes with Nike, and curated a McDonald's meal. ![]() He's different and he knows this, especially when it comes to his business moves outside music. If you don't know about Scott, his ragey rock-like approach to rap performances has captured crowds since the early '10s. The CACTI drink - and its associated brand - is a product of Scott and his Cactus Jack team. You can grab it in nine-packs of 12 ounce cans or purchase individual lime or pineapple flavors in 16 ounce and 25 ounce cans. This 7% ABV drink is made with 100% Mexican premium blue agave and comes in lime, strawberry, and pineapple flavors. CACTI is a hard seltzer produced by Meadow Creek Beverage Co. ![]()
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